After 20 years, we’re putting everything under one roof 🏡🫧
We’ve always been about comfort - What started over two decades ago as Bazaar Group, a family-founded business built on beanbags and British design, has grown into something bigger.
From now on, we’ll be known simply as Icon - the brand our customers already know, love, and live with. It’s been our most recognisable brand for years, and now it’s the name we’re bringing everything under.
We started out as Bazaar Group, way back at Jayne’s kitchen table in 2005, reimagining the beanbag with comfort and character in mind. Since then, with the support of Mark and our brilliant team, we’ve grown into something much bigger, with products and distribution across the UK and Europe.
Icon is who we’ve naturally become. It reflects the heart of what we do: comfort that feels good, looks great, and fits into real life.
We’re still proudly home to Eden Learning Spaces, our B2B brand - supporting schools and learning environments, with products designed to help young people move, learn and grow.
📍 Same people.
☁️ Same products.
🏡 One stronger, clear brand.
Same simple belief that thoughtful design shouldn’t come at the cost of quality or affordability.
We’re still BGRP Ltd behind the scenes.
But from now on, it’s Icon out front.
To find out more about Icon, click here. Or click here to shop Icon in the UK.
